Why Oni?

We believe that the Japanese Oni (or demon) perfectly embodies the true fighting spirit. Whether you train jiu-jitsu, boxing, muay thai or MMA the ultimate goal is to finish the fight by submission or KO.

Consequently, true Onis hunt for that fight-ending finish and regardless of the outcome, win or lose, they make sure that they leave it all on that mat!

The demon is in the detail. We understand that the little details in technique can make all the difference in the outcome of the fight. Consequently, we take the same relentless approach to the development of our highest quality fightwear.